Employer Branding Agency-How to Safeguard Your Employer Brand
By and large, the one thing that needs to be a concern and of interest to any business in this day and age is the need for brand building and protection. When we talk of brand building and brand protection, what many come to think of is logo design, advertising and social media campaigns and activities. In as much as this is often the case, it is to be noted that employer branding is one act that extends far beyond this. When we talk of employer branding, we are referencing to all that may go into a corporate brand. Employer branding essentially involves the way that employees and those seeking employment feel as workers and would-be workers for an organization.
Studies and research have revealed that only a paltry 27% of companies out there actually have an employer branding strategy in place. This article takes a look at some of the things that make it so important for an employer to ensure that they have in place a strategy for employer branding and as well some ways to help you protect your employer brand.
Studies amongst the unemployed and even those in employment who may be seeking greener pastures have actually revealed the fact that a good number of them will not be as open to take up a job with a company that has a bad reputation. Over and above this, you need to be aware that there will be such a stiff competition for employees amongst you as employers and where you happen not to have such a solid employer brand, you are bound to find such a rough time from the competition out there for employees when those with better employer brands come courting for your own employees. If anything, you need to as well be alive to the fact that employees are in fact ready to swap employment and organization for as little a pay rise as a 1% pay rise. Another thing that you should be aware of is the fact that for you to be able to boost your bottom line at the end of the day as an employer, you need to ensure that you have brought in such high quality talent on board and for this, you must see to it that you have built and protected your brand as a matter of need and essence. Following hereunder is a quick rundown on some of the things that you should know of as an employer that will go such a long way in helping you build such a solid employer brand as well be able to future proof the same brand for your organization going forward.
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